SEO Specialist.
(Certified Google AdWords and Analytics)
Job Description.
We are looking for an SEO expert to manage all search engine optimization and marketing activities with minimum four years of experience. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Desired Skills.
- Proven SEO experience
- Experience working with popular PPC ad platforms (AdWords, Social Media, Yahoo, Bing)
- Plan, optimise, implement and manage paid search campaigns for a variety of clients
- Ability to develop near and long-time paid search strategies and campaigns for clients
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- A good understanding of all aspects of on-site and off-site SEO
- Knowledge of ranking factors and search engine algorithms
- Google AdWords and analytics Certified
Responsibilities.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.